Transforming the customer experience is at the heart of digital transformation. In leading digital, authors george westerman, didier bonnet, and andrew mcafee mehr. Why did george westerman, didier bonnet, and andrew mcafee write this book. Turning technology into business transformation by mcafee, andrew, bonnet, didier, westerman, george and a great selection of related books, art and collectibles available now at. Do you want to finally hear the voice of your customers and escape the na. Leading digital is a classic book on the subject of digital transformation. Turning technology into business transformation kindle edition author. Download for offline reading, highlight, bookmark or take notes while you read leading digital. Here is a full and indepth summary to get you started, but this is definitely one for your collection. Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew. Didier bonnet is a senior vice president at capgemini consulting, where he serves as global practice leader and. Leading digital turning technology into business transformation.
Review this is not simply a book for digitalonly companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels. The book also includes an extensive stepbystep transformation playbook for. With this book, they bring us along on the transformation journey. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. Everyday low prices and free delivery on eligible orders. Its easy to stay motivated selection from leading digital. Jennifer eggers become a digital masterno matter what business youre in if you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again.
I am widely published in academic and professional journals and i also coauthored the best selling book. Didier bonnet is a senior vice president and global practice leader at capgemini consulting. But what about the other 90plus percent of the economy. This is a great how to guide for making the most of the digital environment that we work in today. Andreas is leading sogetis global digital practice. Turning technology into business transformation book. Leading digital available for download and read online in other formats. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally. Leading digital is the musthave guide to help your organization survive and thrive in the new, digitally powered, global economy. Use features like bookmarks, note taking and highlighting while reading leading digital. Pdf leading digital download full pdf book download. Oct 14, 2014 buy leading digital by westerman, george, bonnet, didier, mcaffee, andrew isbn. George westerman, didier bonnet, andrew mcafee, jonathan todd ross, recorded books. Leading digital audiobook by george westerman, didier.
Turning technology into business transformation kindle edition by westerman, george, bonnet, didier, mcafee, andrew. They conducted rigorous and extensive research for three years in a collaborative effort to determine how firms around the world and in many different industries work with digital technologies. Didier bonnet audio books, best sellers, author bio. Leading digital audiobook george westerman, didier bonnet.
Start explore books leading digital turning technology into business transformation. They illuminate the principles and practices that lead to successful digital transformation. Didier bonnet affiliate professor of strategy and digital. Sustaining the digital transformation leading digital. Stream and download audiobooks to your computer, tablet or mobile phone. Follow the steps below to become a master rather than a. Research reveals what it takes to master digital transformation. Leading digital george westerman, didier bonnet, andrew. Kop leading digital av george westerman, didier bonnet, andrew mcafee pa. Didier bonnet is the author of le deshonneur des saintecroix 0. A fantastic guide for anyone wrestling through the complexities of digital transformation.
Leading digital transformation now no matter what business. Pete blackshaw, global head of digital and social media, nestle successful transformation of your organization to digital doesnt just happen you need to lead it. Leading digital audiobook george westerman, didier. His research and teaching help senior executives drive competitive advantage with digital technology.
View didier bonnets profile on linkedin, the worlds largest professional community. Turning technology into business transformation 9781625272478. Cheaper by the dozen march 29, 2005 cheaper by the dozen hardcover march up to 29, 2005 creator. Oct 06, 2014 didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew mcafee of the upcoming book leading digital, delivered his keynote presentation at oracle open world on 30th september in san francisco. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. Didier bonnet, capgemini consultings global head of digital transformation and coauthor with mits george westerman and andrew mcafee of the upcoming book leading digital, delivered his keynote presentation at oracle open world on 30th september in san francisco. The problem is that most accounts of digital in business focus on silicon valley stars and tech startups. Didier bonnet, capgemini consultings global head of digital. In leading digital, authors george westerman, didier bonnet, and andrew.
Leading digital transformation now no matter what business you. Turning technology into business transformation ebook written by george westerman, didier bonnet. Didier bonnet, capgemini consultings global head of digital transformation and coauthor. Turning technology into business transformation audiobook by didier bonnet, george westerman, andrew mcafee.
The books lists some random examples of companies that according to the authors are digital masters companies leading both in digital capabilities and leadership. Chapter 12 sustaining the digital transformation large transformation programs often fail to reach their goals because they lose their momentum. He also acts as the executive sponsor for capgeminis digital transformation offering, a key strategic initiative including a threeyear joint research collaboration with the mit center for digital business. They illuminate the principles and practices that lead to. Turning technology into business transformation audio download. Mar 28, 2017 leading digital is a classic book on the subject of digital transformation. Sep 30, 2014 in this keynote session recorded at oracle openworld 2014, dr. Turning technology into business transformation ebook. Leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement, internal processes optimization. Download it once and read it on your kindle device, pc, phones or tablets. Sep 23, 2014 nevertheless, leading digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation.
Leading digital makes the provocative argument that the next imminent phase of digital technology adoption driven by the convergence of mobility, analytics, social. Its far too highlevel to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Oct 14, 2014 in leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industriesfrom finance to manufacturing to pharmaceuticalsare using digital to gain strategic advantage. Nevertheless, leading digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation. Buy leading digital by westerman, george, bonnet, didier, mcaffee, andrew isbn. Leading digital is a classic book on the subject of digital. Appendix digital mastery selfassessment to get started in your digital transformation journey, you first need to understand your starting point. George westerman is a research scientist in the mit initiative on the digital economy.
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